BOLL is a Polish company founded in 1993, dedicated to offering high-quality automotive and industrial products that help to win in everyday challenges. In 2024, BOLL's Marketing Department initiated a process of evolutionary rebranding, which we would like to present here in the context of brand identity, the scale of the rebranding, and our ambitions.
Brand Identity
The new official slogan of our brand is: Let’s WIN together. The reference to victory in BOLL's communication is based on at least three factors:
- The founders' personal sports experiences had a significant impact on the effective application of sports values in business. Perseverance, teamwork, continuous improvement, and respect for others are the values that have contributed to the dynamic growth of the BOLL brand and our presence in over 40 countries worldwide.
- Motorsport is part of BOLL's DNA. Since the beginning of its operations, the company has supported various sports events and collaborated with top riders, thus becoming an integral part of the excitement that the world of motorsport offers. BOLL supports both many renowned riders as well as young sports enthusiasts whose character and ambitions bring us hope for future successes.
- Reliable BOLL products help to WIN in the workshop, in business, and in motorsport. The victory of our partners (professionals, sellers, or athletes) is our victory!
Scale of the rebranding
A comprehensive approach to rebranding means not only precisely defining the brand's identity but also evolution of our key visual elements. Reforming the BOLL brand image also involves changing our approach to communication strategy, customer experience, and the development of the company's organizational culture.
The most noticeable elements of the rebranding are undoubtedly the new or refreshed brand identification codes:
- a refreshed, two-dimensional logo that allows for more flexible use in digital media,
- a limited number of identifying colours along with a recommendation to use the typographic BOLL logo on a green background,
- a new, specially composed musical identification referring to the brand's sports identity (audio DNA and audio logo).
Ambitions
The emphasis on winning in our brand communication aims to strongly associate the BOLL brand with the emotions and values of motorsport. BOLL's ambition is to consistently develop its business based on sports values and the trust of thousands of international partners. Winning in accordance with the principles of FAIR PLAY is what drives us!
